NYで学ぶイノベーション

  ニューヨークで学ぶイノベーションについて、ご紹介していきたいと思います。 ニューヨーク発祥の産業の一つに、ファッション・リテールが挙げられますが、最近ではリテールのリアル店舗とデジタル・テクノロジーを掛け合わせたマーケティング戦略が、主流になりつつあります。...

設立への想い

  私がDigital Havas株式会社を設立した理由は、外資系スタートアップのJapan Etntry、すなわち日本マーケットへの進出を手助けしたいと考えたことがきっかけでした。...

【2019】米国広告業界における最新トレンド

  ニューヨークは、広告・デジタルマーケティング分野においては世界でも最先端の街。ファッション・リテールなどの分野が盛んなことに加え、デジタルマーケティングとAI/Machine Learningを掛け合わせたサービス等も近年は一般的になりつつあります。  ...

New Office – WeWork Ark Hills South

From the beginning of this year onwards, Digital Havas Inc. resides in WeWork Japan, an innovative co-working office located in Arkhills South, Roppongi. WeWork is an American company that provides shared workspaces, technology start-up subculture communities, and services for entrepreneurs, freelancers, start-ups, small businesses, and large enterprises. Founded in 2010, it is headquartered in...

Blog Marketing/Content Marketing for the Japan Market

Blog or content marketing is a hot topic among companies looking to localize, that is, tailor their content for the Japanese market. If you already have original blog content in English and sufficient web traffic, this task may appear easy. However, it’s not. There are some critical factors to consider when localizing content for the Japanese market. Below are some vital tips for blog...

Cultural Barriers in Digital Marketing Activities

The most significant challenges many enterprises encounter when attempting to enter the Japanese market are generally related to cultural clashes and barriers. People can experience many difficulties when they find themselves immersed in cultures that are very different to those they grew up in or are unfamiliar with. Culture shock can be particularly prevalent when westerners visit Japan because...