Digital Marketing

Blog Marketing/Content Marketing for the Japan Market

Blog or content marketing is a hot topic among companies looking to localize, that is, tailor their content for the Japanese market. If you already have original blog content in English and sufficient web traffic, this task may appear easy. However, it’s not. There are some critical factors to consider when localizing content for the Japanese market. Below are some […]

Cultural Barriers in Digital Marketing Activities

The most significant challenges many enterprises encounter when attempting to enter the Japanese market are generally related to cultural clashes and barriers. People can experience many difficulties when they find themselves immersed in cultures that are very different to those they grew up in or are unfamiliar with. Culture shock can be particularly prevalent when westerners visit Japan because the […]